That makes them a very important part of the modeling industry. When glancing through those magazines you should note that an “editorial” is not an advertisement for any “specific” company, so if you see one specific product being advertised with its’ logo, then it’s an ad…that’s something different called a commercial print advertisement. If it “looks” editorial, but you see the company name in large print…it is meant to tell a story for that company’s image of what they want to sell to the consumer. High end fashion and beauty clients can place some creative, multi-page print ads into magazines that may mimic an editorial spread. The biggest difference is the rate that the model gets paid for doing a commercial, fashion ad for a STL models for 3D printers end client versus an editorial fashion spread for a magazine.
For the purposes of editorial modeling, pay close attention to how expressive, awkward, dramatic, artistic, and creative the poses of the model are versus the more refined poses you would see in a catalogue that emphasizes selling the clothes as #1. Remember, the editorial model promotes the story and concept via editorial pictures in magazines where the main emphasis is on the story or trends. In the magazine’s editorial (pictorial) spread there will be some sort of reference to names of designers and the cost of garments and/or accessories that are being featured, but it is not meant to act as a dedicated advertisement.
These magazine spreads get a lot of attention. Surprisingly, even though the editorial model is a strong statement in the “story”, it is only unfortunate for the model that this is NOT a high paying job (maybe only a few hundred dollars). This may be one of the only drawbacks of being an editorial model in the beginning. When you need the money probably the most (if you haven’t saved enough money to last you through this phase), this income doesn’t go very far in paying the high bills that go along with living and working in the “big city”. Most would expect models appearing in a famous high fashion magazine to be compensated well with money, but they are not because it’s not a paid advertisement by a client. It is a special feature created and presented by the magazine.
Apparently, from the fashion industry’s view, it’s the “prestigious” experience that has a lot of value to the model, so models have accepted this reality (whether or not it’s really fair). After all, when the magazine hires a model for an editorial spread they are hired to perform their service as a model representing the magazine’s concept and creative story…it’s a booking. It’s not a tax write-off for the model. The potential tear sheet may (or may not) bring more prestige and work for the model because truly it is not guaranteed no matter what anyone tries to offer as a reason to work for such less money. The magazines do play such a major role in the modeling and fashion industry that it’s a tough argument on the model’s behalf. The magazines rather monopolize on this fact, of course, so they will always find another model looking for their big break who will accept their terms. Could those famous fashion magazines afford to pay their featured editorial models more money? Only they know.